The Tokyo Olympics survived the COVID-19 postponement, soaring expenses and some public opposition. A year later, the costs and benefits remain as difficult to untangle as the Games were to pull off.
survived the COVID-19 postponement, soaring expenses and some public opposition. A year later, the costs and benefits remain as difficult to untangle as the Games were to pull off.
Japan's goal after the postponement was to get through it, mindful that Beijing was holding the Winter Olympics in China just six months after Tokyo's close. For the International Olympic Committee, it was a priority to get the Games on television and keep big sponsors — the sources of 90% of IOC income — happy.
How to judge? Legacy or costly hangover? Is there success to celebrate, or is it simply rejoicing over not having failed? Tokyo was initially billed as the “Recovery Olympics," but this got little play after the delay. Government officials promised before the postponement that the Games would focus attention on an area of northeastern Japan devastated in 2011 by an earthquake, tsunami, and the meltdown of three nuclear reactors.
The board member, Haruyuki Takahashi, is a former director at Japanese advertising agency Dentsu, Inc, which helped land $3 billion in local sponsorship for the Tokyo Games. Sapporo is believed to be the front-running candidate competing with Vancouver and Salt Lake City. Salt Lake officials have suggested they may focus on 2034. The IOC is expected to name the host in May 2023 and IOC President Bach, in an interview with Kyodo, seemed to rule out awarding 2030 and 2034 at the same time.
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