USC's sale of naming rights to Los Angeles Memorial Coliseum is being criticized as dishonoring the historic stadium's dedication as a memorial to soldiers who fought and died in World War I.
The Los Angeles Memorial Coliseum with a pair of athlete statues installed for the 1984 Summer Olympics, foreground.
this week. “Removing ‘Los Angeles’ and replacing it with a corporate sponsor insults the memories of those the Coliseum was intended to honor.”, a city-county-state authority that several years ago gave long-term control of the stadium to USC, which has used it as its home football field since it opened in 1923.
“These improvements were also intended to ensure that an institution that was dedicated to the memory of Los Angeles veterans would remain a source of pride for future generations of Angelenos,” the statement said. “Throughout it all, Los Angeles has never broken faith with the Coliseum’s dedicatory purpose,” Hahn wrote. “We’ve never messed with its name, which resides in theThe university said in a statement Thursday that its contract to improve and operate the Coliseum through 2111 included a naming sponsorship as long as the words “Memorial Coliseum” remained in the new name.
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