'To Leslie's Andrea Riseborough addresses the problem of overspending on Oscar campaigns.
Every year, when the Academy Award nominees get announced, there are always a couple of nominations that come out of the blue and become the outliers in the competition. Of course, that doesn’t suggest they shouldn’t be there. In fact, it’s quite the opposite: they become a pleasant surprise and suddenly have the potential to reach bigger audiences.
“I mean, it’s incredible … I was promoting four films this year, two of which had huge platforms behind them and a lot of muscle. This is not one of those. [Laughs] We’ve done a lot of legwork ourselves to basically share the film with the world, and that’s been really, actually, I wouldn’t change that for the world. It’s been so rewarding. And such an incredible experience to have so many personal conversations with people about this film and how it’s affected them in so many different ways ...
"I'm thinking, it shouldn't have more money, everything else should have less money ... There are people struggling all over the place, and what we do is very, very expensive. I don't personally think we need to spend more money, we need to spend less. And the idea that you can buy a voice, that you can buy how loud your message is is the most dangerous thing in the world, isn't it? It's led to all of the disasters.
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