Tiny Acquires Majority Stake in Frosty, a Brand Design and Marketing Strategy Firm

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Tiny Acquires Majority Stake in Frosty, a Brand Design and Marketing Strategy Firm
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As brands look to the Metaverse, gaming, digital goods and NFTs, Frosty believes it is well-positioned to advise and create their futures in this space.

Prior to Frosty Pop, Stogdon was senior vice president of creative at Burberry. Ostrow was earlier chief marketing officer of Theory.

Sabine Le Marchand joins Frosty as creative director. She had been at Frosty Pop since May 2020, having previously spent eight years at Burberry, most recently as director of creative media. Over the past two years, in partnership with Frosty Pop games, the creative company has also been actively involved in the design and development of three titles for the recent launch of Netflix Games. As brands look to the Metaverse and the worlds of gaming, digital goods, NFTs and new business models, Frosty believes it is well-positioned to advise and create their futures in this space.

“As one of the leaders in digital design, Tiny presents Frosty with an exceptional platform for future growth and continued learning from best-in-class teams. Their approach to creative service businesses and innovation-led companies makes them the perfect partner to help with our next chapter. Together, we’ll be able to offer clients an inspired brand vision along with the enhanced ability to help them deliver on it.

Andrew Wilkinson, cofounder of Tiny, said, “We eat, live and breathe digital agencies, and Frosty caught our eye immediately. We are huge fans of J.D. and Greg, and we are excited to help them scale Frosty without messing with their culture, team or DNA. In just a few years, their work has helped shape some of the world’s most iconic brands and accelerate their business growth in meaningful ways.

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