Tinder’s outperformance signals that online dating’s negative stigma is fading in many demographics
Online dating is no longer a hard sell. That is a good sign for Match Group, whose biggest brand Tinder is, as the kids say, “so hot right now.”
Match reported solid first-quarter results on Tuesday, with Tinder carrying the team. Total revenue grew 14% from a year earlier. Tinder revenue grew 38% year over year, but that strength was partially offset by negative foreign-exchange effects. Notably, Tinder’s net user additions totaled 384,000 in the quarter, well above company guidance. Tinder makes up 55% of total subscribers...
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