Tim Tebow's NFT startup forms 3-year partnership to push NIL deals for college athletes.
Lexington, Ky., Saturday, Oct. 9, 2021. Tebow was visiting with Auburn athletic director Allen Greene along with fellow members of ESPN’s SEC Nation crew when he got a text message from a friend last week congratulating him on becoming the head coach at Florida. The confusion began when former NFL quarterback and current ESPN analyst Robert Griffin III said the Gators should hire Tebow to replace Dan Mullen, who was fired on Nov. 21.
The Campus Legends platform will be integrated into INFLCR’s global exchange, a feature within the INFLCR app where the more than 70,000 registered college athletes can access revenue generating opportunities from third-party companies. Other companies involved with the INFLCR exchange include TikTok, WWE and the Players Trunk, a website that allows players to sell their team-issued gear and memorabilia as well as autographs and other items.
The deal between Campus Legends and INFLCR is for three years, but the companies would not disclose financial details, although companies typically pay a fee to be integrated in the INFLCR app. Campus Legends is the first NFT platform to be featured on INFLCR, which has deals with more than 200 Division 1 athletics departments.
“We created a model that allows student athletes a path to monetize their NIL through NFTs,” said Jim Cavale, INFLCR’s chief executive and founder. “The model is not for the top 1%. Campus Legends is really helping the entire 100% of student athletes that use INFLCR.” Campus Legends launched last fall with NFTs featuring the 2008 University of Florida football team, which Tebow led to the national championship. The company now has signed licensing deals with 21 Division 1 colleges, including the University of North Carolina, Florida State University and Michigan State University. Those schools all currently have or will have in the coming months NFTs of players that fans can purchase through the Campus Legends website.
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