‘Fortnite’ game creator says tech giants must not be allowed to use monopoly power to dominate new platforms, as they do with smartphone apps
and other real-time 3D social entertainment experiences, you can readily identify at least 600mn monthly active users in a medium that’s growing at a significant rate every year. So, there’s no question that this phenomenon is happening. The only question is: when does it reach billions?When I think of the metaverse, it’s much broader than gaming. It’s doing work in the metaverse, and meeting your colleagues in there.
First of all, it’s a marketing channel and a way to introduce your product to the world in a fun and entertaining way. Ferrari brought their newest supercar intoand players could drive it around at the same time as they debuted the physical car in the world. Players loved it and it reached a huge number of people and it didn’t feel like an advertisement. It was a fun digital experience that paralleled the physical realm.
Epic’s view is that every company participating in the tech industry should have to compete, and should actually compete fairly, in every market in which they do business. Apple competes in hardware fairly. Apple currently competes in stores unfairly. They should have to compete fairly against the Epic game store, and the Steam Store, and let’s assume the Microsoft Store, and the many other stores that will emerge — as they do with any other market in the world, except for digital app stores.
On the other hand, there’s all their actual existing business practices and all their actual existing businesses, where they run ads associated with your content feed and don’t revenue share that with the creators of the content that drove the engagement. And there is an ad economy that is completely controlled by them, which is not an open ad economy and has all the manifestations of an entirely closed ecosystem.
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