Opinion: Simple augmented reality
This, naturally, is why Cook's vision may ultimately be more compelling and successful than Zukcerbergs's.The foundation of the Metaverse was changing everything. Zuckerberg didn't just show us how we'd live in the Metaverse at work. His presentations had us living, working, playing, buying, selling, and surfing a new kind of Internet all through the Metaverse.Maybe Apple and Cook's vision for AR/VR isn't exciting, but it's surely tangible.
Apple's AR/VR plan will be similar. A robust hardware and software platform that will include some basic features but also support third-party apps that will slowly extend its capabilities. I don't expect major leaps here but the early apps should be effective enough to create some baseline FOMO for people who don't yet own Apple's AR/VR hardware.
It's a simple, straightforward plan that works to Apple and Tim Cook's strengths. This will be an important product but it won't be propped up with empty promises and hyperbole. Instead, Cook will explain it simply and let the technology speak for itself - in a normal tone of voice, of course,Sign up to receive daily breaking news, reviews, opinion, analysis, deals and more from the world of tech.
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