The Hershey's logo is still hitting a bum note...
TikTok logo expert Zachary Winterton recently called it the worst logo design ever drawing attention to the fact that the shape at the end of the wordmark, designed to represent its famous 'kisses' candy, instead looks rather a lot like the 'Pile of Poo' emoji. The twist of packaging even looks like steam.
How did this get signed off? While the shock of the change means many new logos have their share of initial detractors , it's unusual to see a rebrand attracting heat eight years later – especially when said design is still in use. Still, perhaps there are worse logo design crimes than a scatological appearance. At least we can read the name of the brand, which is more than can be said for the
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