As another major election inches closer, Democrats are navigating how TikTok fits into their 2024 campaign strategy, as the social media platform continues to be a top destination for young Americans.
"You learn really quickly that this process can be brutal," Hunt explained."People will not hesitate to kick you when you're down."
"Whether or not we have a TikTok account for the campaign doesn't actually have much bearing on the strategy that we would execute," explained Rob Flaherty, Biden's Deputy Campaign Manager and previous White House director of digital strategy.
Digital strategists argue that audiences on TikTok crave posts that push away from traditional political norms. Now, other elected officials in both the House and Senate are dabbling in TikTok as part of a larger communications strategy. A recent video from Rep. Robert Garcia, D-Calif., poked fun at Republican infighting over whether to allow then-House Speaker Kevin McCarthy to keep his job."It's the number one thing that I hear from my constituents when I home," the first-term congressman said.
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