As 18-24-year-olds increasingly turn to TikTok instead of Google, several small Denver restaurants have blown up on the shortform video app. But for beloved Denver restaurant Domo, TikTok's outsized attention actually caused it to permanently close
Chinchilla started making TikTok videos as a way to document her exploration of Denver’s restaurants. Now, the home chef and mom of two has turned her hobby into a full-time job. Alongside her husband, Daniel Perez, she churns out videos of syrup-drizzled pancakes and smoking cocktails and sauced-up burritos on a near-daily basis for her 500,000-plus followers.
“The TikTok algorithm is really powerful,” Chinchilla said. “It’s given those smaller restaurants more of a voice.” “The difference with TikTok is you don’t have to have a big following for your video to go viral,” says Steve Juliff, communications specialist for Metropolitan State University of Denver’s School of Hospitality, which sponsors the @DenverFoodScene account.
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