TikTok In the Mix, which will feature Cardi B, Niall Horan, and Anitta, is the short form video platform’s latest venture deeper into the music industry.
TikTok is taking its viral sounds offline and hosting an in-person music festival in December, the company announced today. And of course, the entire thing will be livestreamed via TikTok Live. The event, called TikTok In the Mix, will feature top artists like Cardi B, Anitta, Charlie Puth, and Niall Horan — as well as the lesser-known artists behind the soundtracks to hundreds of thousands of videos.
'Hopefully the crowd will listen to full songs ahead of time and come prepared' An in-person musical event is hardly surprising — TikTok has expanded its reach to nearly every corner of the music industry. Unexpected viral hits from unknown artists have resulted in record deals overnight, while trending audio and challenges have given older songs a resurgence. This summer the company expanded TikTok Music, its own subscription-based streaming service.
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