TikTok wants to differentiate itself from Facebook
, TikTok’s president of global business solutions Blake Chandlee made the differences between the two companies clear: “Facebook is a social platform. They’ve built all their algorithms based on the social graph. That is their core competency. Ours is not.” He added: “We are an entertainment platform ... The difference is significant. It’s a massive difference.”, he was an executive at Facebook for 12 years, leading the company’s global partnerships.
“They’re just not going to have that on Facebook unless Facebook entirely walks away from its social values” Said Chandlee: “I see the same thing now [...] We’re really good at what we do. We bring out these cultural trends and this unique experience people have on TikTok. They’re just not going to have that on Facebook unless Facebook entirely walks away from its social values, which I just don’t think it will do.”
These comments should be taken with a pinch of salt, of course. It’s the job of company executives to talk up their product, and that includes differentiating what they do from powerful rivals. And while TikTok is certainly not laser-focused on social connections, it also doesn’t ignore their benefits.
Still, by describing TikTok as an entertainment app rather than a social one, perhaps the company is hopeful it can avoid some of the problems that have plagued Facebook. Or, more likely, it will just find entirely new problems of its own.Subscribe to get the best Verge-approved tech deals of the week.Please confirm your subscription to Verge Deals via the verification email we just sent you.
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