Data shows southward migration is having an impact on Tijuana’s rental prices and traffic congestion.
“We know that the majority of new residents come from Southern California,” she said. “They are commuters who work in the United States.”
The growth is more dramatic in areas just outside of Tijuana. Rents in Tecate and Rosarito doubled between 2016 and 2022, according to de la Cruz Brito’s research.Gustavo ChaconThere is a lot of new construction in Tijuana, but most of it is luxury housing. No one is building affordable or middle-income housing, he said.
More than half of Chacon’s clients are American residents curious about life in Tijuana. Proximity to the border is at the top of their wish list, especially if they plan to work in San Diego, he said.
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