Three Music Writers Descend Into the NFT Craze at SXSW

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Three Music Writers Descend Into the NFT Craze at SXSW
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One NFT-fatigued, NFT-curious, and NFT-skeptical just into the fray at SXSW Music.

Is the Awkward Part Over Yet?

If one individual can bring dignity to a situation, it’s Dolly Parton. Thank Fox’s Blockchain Creative Labs for bringing the country music icon to Austin for her first SXSW appearance. In a press release, the universally loved 76-year-old characterized NFTs and SXSW as examples of her always wanting to try new things.

“One of the things I did – totally spontaneously – was I just dropped a thing in an unlocked folder of my NFT and I was like, ‘I’m gonna fly anyone who holds all my NFTs to SXSW.’ I’ve got two people who I paid to fly in. The thing was how it made me feel, to be able to give these experiences.” Upon picking up my badge Saturday evening at the convention center, my more outgoing friend started talking to a writer with Vice’s Motherboard – the very kind Edward Ongweso – who was in town to host a panel on cryptocurrency skepticism.

A dramatic, disembodied masculine voice boomed: “This is changing the future. This is Fluf House. This is the Hume Collective, so remember why you are here. Remember the power that you have. The power of this community, and when it gets hard, remember you are not alone.” “No, celebrity is different,” she replied from behind a baseball cap, the morning after an intense performance at Cheer Up Charlies. Tolokonnikova focused on the upsides of crypto in launching UkraineDAO – which raised around $7 million for Ukrainian aid organizations – while allowing for quick distribution and anonymous donations from Russian citizens.

Last year I released an EP on Bandcamp and Spotify. My music partner and I probably spent 100 hours working on the project and grossed about 10 bucks in MP3 sales. Scarcity is the reason record collectors pay handsomely for rare albums, and digital music lacks scarcity. Now imagine if those same components that make a record appealing could be applied to an MP3. Add in a cool looping video and bonuses like audio stems. Then there’s an element of collectibility that has the potential to appeal to record collectors.

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