Jenya Edelberg is the CTO of martech consultancy The Destiny Lab. Read Jenya Edelberg's full executive profile here.
Account-based marketing is a popular strategy among B2B companies, as it focuses on targeting specific high-value accounts rather than broad market segments. As technology evolves, well-known companies are incorporating artificial intelligence into their ABM strategy.
While it’s possible to practice ABM even without advanced AI tools, there is a place for AI to speed up the effectiveness of ABM campaigns. I am proposing three strategies for implementing ABM: without AI, with AI and the hybrid model.• Customer Segmentation Identifying and segmenting high-value accounts based on specific criteria, such as industry, company size or annual revenue is a key component of ABM, but it can be a labor-intensive process. Once identified, these segments can then receive specialized content and personalized marketing materials tailored to their unique needs and pain points.Content that speaks to the specific needs and pain points of each segment is imperative in moving ABM forward.
Whether you're relying on tried-and-true traditional methods, leveraging the power of AI or adopting a hybrid approach, the core principles of ABM remain the same: to deliver personalized, relevant experiences to high-value accounts. By understanding the strengths and limitations of each approach, companies can develop an ABM strategy that aligns best with their goals and resources.
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Biden campaign launches account on Trump's Truth Social, saying 'converts welcome'President Joe Biden’s 2024 campaign has launched an account on Donald Trump’s Truth Social, attempting to poke online fun at the Republican candidate he may face again in next fall’s election.
Weiterlesen »
Slack is retiring its status account on XSlack is retiring its status account on X that previously shared updates about issues and outages on the platform. Other companies, like American Express and Air France, have also reduced their investment in X
Weiterlesen »
Lara Trump to Newsmax: Pro-Hamas Capitol Protesters Won't Be Held to AccountThe chances that any pro-Hamas protesters that were arrested at the Capitol will get the same treatment as the January 6th protesters are not likely, Lara Trump told Newsmax on Thursday.
Weiterlesen »
Biden campaign launches account on Trump's Truth Social, saying 'converts welcome'President Joe Biden’s 2024 campaign has launched an account on Donald Trump’s Truth Social, attempting to poke online fun at the Republican candidate he may face again in next fall’s election.
Weiterlesen »
Terry Savage: What to know about retirement account RMDsFailure to calculate the RMD accurately can result in a substantial penalty.
Weiterlesen »
Trump's Truth Social is promoting the Biden campaign's new accountTrump and Biden are gearing up for a possible rematch in next year's presidential election.
Weiterlesen »