It's a huge win for Zuckerberg if Threads steals Twitter's lost charm and serendipity
has a real first-day-of-semester energy about it. It's excitable, no one really knows what they're doing, and all your friends are there.be, and if Mark Zuckerberg and co. manage to keep Threads feeling a little like a party, it'll the biggest win for Meta since it bought WhatsApp.
Meta has not been cool for a long time. Instagram is probably the coolest product it has, and some of that derives from ripping off newer apps like Snapchat and TikTok. Instagram Stories is a direct clone of Snapchat Stories while the randomness of Reels appearing in your Instagram feed is an attempt to mimic TikTok's successful FYP.
Threads is still derivative. But if it can maintain its early friendliness and cultivate the discovery of interesting people and ideas, it could simultaneously destroy Twitter Twitter's relative success flies in the face of logic, and it is ripe for disruption. Social networks have evolved over the last decade to become more visual. There are some forum-style exceptions like Reddit, but big, mainstream, popular platforms are really all about video and imagery. Text updates feel retro, and that's because they retro — blogging was popular at a time when uploading pictures and videos took up too much mobile data and bandwidth. So Twitter has done astonishingly well to build up around 250 million users, even if it never gets into the billions.
Most Twitter users know that the platform comes alive during a breaking news event, such as Russia's invasion of Ukraine in 2022. The platform has an astonishingly diverse breadth of verified news sources, on-the-ground eyewitnesses, academics, and analysts, giving real-time updates and analysis that no single news source can compete with. Alongside this, you can follow
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