This will be the biggest disruption in higher education:
why Americans value and pursue higher education is “to get a good job.” The path has always been assumed as linear: first, go to college and then, get a good job. But what if there was a path to get a good job first – a job that comes with a college degree? In the near future, a substantial number of students will go straight to work for employers that offer a good job along with a college degree and ultimately a path to a great career.
This shift will go down as the biggest disruption in higher education whereby colleges and universities will be disintermediated by employers and job seekers going direct. Higher education won’t be eliminated from the model; degrees and other credentials will remain valuable and desired, but for a growing number of young people they’ll be part of getting a job as opposed to college as its own discrete experience.
This disruption is being driven by several converging forces: the unsustainable rise in college tuition, a change in consumer demand among prospective students, extreme negativity about the work readiness of college graduates, an unpacking of what makes college effective , and emerging talent attraction and development strategies by employers. These signs and signals pointing toward a more direct employer-student model of higher education are already emerging.
When asked about a potential new pathway for their children to get a college degree, 74% of all parents of K-12 students would consider a route where their child would be hired directly out of high school by an employer that offers a college degree while working. Remarkably, there are no meaningful differences in support for this new pathway by the parent’s education level, race, income or political affiliation - giving the concept broad appeal across the board.
This strong value placed on work by parents of the coming generation of college students represents a major pendulum swing. Today’s college students are actually the
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This Will Be The Biggest Disruption In Higher EducationA new study of parents of K-12 students adds fuel to a potentially powerful new model for work and higher education on the near horizon. One where we will see a shift from 'going to college to get a job' to 'going to a job to get a college degree.'
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