This upcoming FPS has a website that's a sick throwback to '90s game ads

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This upcoming FPS has a website that's a sick throwback to '90s game ads
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Fortune's Run's official site hits like that old Halo 3 ad campaign where it's a diorama at a Covenant War museum.

I know what you're thinking:"Website? How cool could it be? Besides grandpa, everyone advertises their games in portrait mode on TikTok dueted with ASMR footage of someone." It may not represent today's best marketing practices, but I love the way this page harkens back to an era of absurdly wordy magazine ads, likeFortune's Run's site presents an interactable 3D magazine with a backdrop of the game's demo level, Club V'heni.

Remember when websites were fun, and all looked different from one another? When the internet was a vast, exciting place with all sorts of nooks and crannies to get lost in? Fortune's Run's new site also brings back memories of the Halo 3"" ad campaign, a series of shorts and promos centering on a fictional museum of the Human-Covenant War, decades after the events of the games.

I remember begging my dad to install a special version of Microsoft's Silverlight media player so we could click through the

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pcgamer /  🏆 38. in UK

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