Hairstylist Cyndia Harvey is behind T.H.O.M – or This Hair Of Mine – a new product line for texture-rich hair.
“Wash day is a ritual that is synonymous with the Black consumer – it’s a time that you’ve carved out of your day to pamper yourself,” superstar hairstylist
tells me over Zoom. “We want to transform that often-weighted experience from something disappointing to a ritual associated with ease and confidence, and the knowledge that your products are going to work how they say they do.”, the texture-first haircare line she has founded with artist Remi Ajani, which is available to buy from today. T.H.O.
“T.H.O.M was an evolution of that idea, which was all about celebrating textured hair in its purest form,” Harvey says. “It was an ode to who I am, the people I grew up around, and who I’m friends with now. As a brand, we want to elevate this community and put this sentiment into our products. T.H.O.M is a destination where textured hair comes to be – we’re here to celebrate you and accept you for exactly who you are.