JZD, a lesbian- and Latina-owned brand, just launched a new collection at Target. It's a pretty big deal:
This isn't just a win for Latines; it's also a win for queers and lesbians Latine."When I started the brand, I obviously was gay and Latina, but I don't think I purposely put it to be a part of the brand. It just happened because it's who I am," Jen said. Seeing a brand that represents every single part of you is incredibly special. Especially for the historically machista and homophobic culture that is Latinidad, this is a step in the right direction.
As I listened to Vero and Jen tell their stories, I couldn't help but relate and cry alongside them. My parents also told me when I came out that I shouldn't tell people that I was gay because I wouldn't be able to find a job, and my life would be ruined. While I'm not a child of immigrants, there are certain struggles that every Latine understands and some that only children of immigrants will. That's the beauty of it — we're so different but oh so similar.
"They [their customers] just really identify with everything that we've gone through," Jen said."They feel like it's a win for them." And it is. It's a win for JZD, and it's a win for Latine lesbians and children of immigrants, too. Whether they're repping poderosa and chula earrings or a comforting"no pasa nada" cap.
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