Austin Chiang's mission is to recruit doctors to social media, so they can drown out health misinformation and bad medical advice.
, " including an industrial-strength bleach that is billed as eliminating autism in children.
According to Chiang, doctors have historically been reluctant to build a following on social media for a variety of reasons. They view it as a waste of time, they don't know how, or they fear they might say the wrong thing and get in trouble with an employer. Others prefer to spend their time communicating with their peers via academic journals.
So he's working to recruit an army of physicians, nurses, patient advocates, and other health professionals to get online. He's primarily starting on his home turf at Jefferson Health, and with other doctors in his specialty. He was appointed to hisin the summer of 2018, which he got after a series of conversations with the health system's CEO Stephen Klasko.
Klasko, Chiang's CEO, sees a direct business benefit to having Jefferson's approximately 3,000 doctors participating on social media.
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