Will Eastcott is the CEO and cofounder of PlayCanvas, a game engine startup that quietly sold to Snap in 2017.
Snap Games inside the Snapchat app.The two founded PlayCanvas in 2011, having met while working on the PlayStation Home for Sony in London. Eastcott himself holds a computer science degree from Imperial College London and spent years in the games industry working for companies such as Criterion, EA, and Activision before founding his company.about PlayCanvas' role in Snap Games, Eastcott said having two technical founders made the startup stand out when it was completely unknown.
"We noticed straight away that PlayCanvas stood out from the other nine [cohort] companies," Eastcott said."The other companies either didn't have a chief technology officer, or just had one technical person on the founding team, but we were very technically leaning." Where the pair did need to pick up skills quickly was selling."I guess it meant we had a lot to learn in terms of the nuts and bolts of running a company and doing deals, and so we had to pick that up more than other companies would," he said.
Both founders' technical know-how meant PlayCanvas was a good, lightweight option for building browser games from the off. Although heavy-duty game engines Unreal and Unity have variants that let developers build web games, Eastcott pitches PlayCanvas as the easier option.
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