This Baby Formula Founder Considers Herself a Wartime CEO

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This Baby Formula Founder Considers Herself a Wartime CEO
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Now founder and CEO of bobbiebabyco, the only female-founded and mom-led organic infant formula company in the U.S., Modi shares the challenges inherent to working motherhood, particularly in an industry beset by crisis

Photo-Illustration: The Cut; Photo: Courtesy of Bobbie/Yulia Reznikov Laura Modi was a well-paid, high-powered executive — at Airbnb, and before that, at Google Finance — when, in 2018, she surprised everyone around her and decided to leave her secure and admired position to start a baby formula company… while pregnant.

Around 2:00 PM every day, I need a little bowl of frozen chocolate chips. I don’t think I’ve gone a day, in multiple years, without eating a good, healthy handful of chocolate chips. If they’re not frozen, it’s just not worth it.Throughout my entire career, the most common pieces of advice I would get is, “Stay put, it’s safer where you are.

With my third child, we were in a position as a business where I had an excellent team in place, and my co-founder had the reins. Most people were kicking me out at that point: they were like, “You need to go take the time, please do not call into this meeting.” It’s a fine balance, and I think you need to go where your heart is. Some women will have a baby — and I’ve seen this at my company — and they need more time than they planned.

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