Last week, Lightship announced that it was taking preorders for its flagship electric-assist RV, bringing solar to a classic American pastime.
But despite consistent momentum in the RV industry, some say it’s a tough year to launch in the current economic climate. Following the RV boom of 2020 and 2021, dealers last year saw an excess of stock with diminishing demand, says Bret Jordan, a research analyst at Jefferies. Combined with a potential recession, some think it may be a difficult time to introduce a new product to the market.
“We’re coming off this massive surge of demand during the pandemic when everybody decided that they wanted to own an RV for a socially distant vacation,” says Jordan. “Pretty much everybody's talking down the first half [of 2023] as far as too much inventory, not enough retail demand and talking about laying off production, because you don't want to build a lot more RVs right now until the dealers can clear out the inventory they have.
Still, higher-end and boutique RV manufacturers may not be feeling the lull as hard, Jordan says, as lower-end trailers mainly make up the stock not selling. And thanks to its new technology, Lightship is firmly priced at the higher-end. The RV’s batteries can be charged by both solar and the grid to ensure no mileage is lost from towing a heavy trailer . Parker experienced the pitfalls of RVing firsthand when he took a trip towing an RV behind an electric truck—the drag, combined with a not-yet extensive EV charging network, made it incredibly difficult to drive the distance between plugs without running out of power .
The Lightship trailer utilizes electricity to assist the vehicle that’s pulling it, boosting the efficiency of combustion engines and EVs. Their pop-top trailer, like an Airstream, is shaped like a bullet, but stands at under 7 feet tall when collapsed.
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