‘Thinkwashing’ Keeps People From Taking Action in Times of Crisis

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‘Thinkwashing’ Keeps People From Taking Action in Times of Crisis
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People thinkwash whenever they magnify the complexity of the problem and undermine real possibilities. Whatever the issue, entrenched interests have perfected their response: It’s complicated.

Unlike thoughtfulness, which helps people make the trade-offs necessary in the real world, thinkwashing causes a perverse kind of analysis paralysis. “The status quo with all its embedded imperfections and the harms,” Capstick says, somehow tasks progressives with “making the world a sort of perfect place.” But perfect isn’t the goal; better would be enough.

So how, exactly, are people to push back against thinkwashing, especially when it’s so hard to distinguish from virtues like healthy skepticism and due diligence? The answer lies in techno-pragmatism, a merging of theThe first step is to set the terms of the discussion, instead of merely reacting to hype. This means asking whether the core problem is really being addressed in any conversation about change. “In climate spaces, there's an obsession with gas cars as the problem.

. “But the actual issue is mobility/transit.” From there, solutions that speak to the core problem are more easily identified—in this case, more infrastructural support for walking, biking, and other ways of getting around—and aggressively pursued.mean that tangential problems get short shrift, only that their place in the larger ecosystem is properly qualified. For example, vehicles will remain important for essential services, including fire trucks and ambulances.

Against this backdrop, it is important to quantify the risks of each problem—and proposed solutions. If the techno-optimist is 99 percent sure their technology will improve the world but the remaining 1 percent is the chance of an existential threat like climate change worsening, that risk is still too big to stomach.

Techno-pessimists rightly claim that emerging technologies will inevitably have big and unpredictable side effects

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