Service providers to SMBs need access to the latter’s data to effectively service them, but the data is fragmented across many different systems and mediums. Rutter, a universal commerce application programming interface (API) startup, serves as a data bridge between SMBs and service providers.
: Open and closed markets come from conversations with many customers and many different markets. You can roughly judge an open/closed market by the ratio of companies with an open problem to companies with a solution. The higher the ratio, the more open the market - we built up the intuition for this by trying to sell a ton of different products and seeing, through hundreds of customer convos, how much positive feedback we received per product.
Make sure that the team is values-aligned - everyone gets along when things go well, but in hard times the team is tested on what they care about. If the team cares about similar things , it’s easier to make decisions.
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