The memes keep on coming.
above. But quite a few people didn't realise he'd cooked up the designs himself as a joke and thought it was the real city campaign.
"This doesn’t show a system though. The heart is a symbol for the word 'love' as such the system would be words replaceable with iconography," one person replied."Slapping emojis on something doesn't make it a functioning system," someone else responded."We got hotdogs? So does every other city on the planet. It reads as lazy.
Cassaro followed up with some designs for New York's boroughs, including “Crafted in Brooklyn” featuring a Bushwick hipster with thick-rimmed glasses and a handlebar moustache. Other Twitter users continue to create their own takes on the New York logo disaster too. Dylan Abruscato saw it as a missed marketing opportunity for the co-working chain WeWork.
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