Here's what's on marketers minds ahead of Facebook's annual F8 developer conference this week.
but advertisers acknowledged that sharing data would require significant resources and require new security demands.As part of the focus on privacy, Facebook is expected to play up Messenger and WhatsApp. It's already said it planned toBrands have created customer service chatbots in the past,Some marketers have struggled to reach an audience with their chatbots and get them promoted. Manas wondered if the messaging push is part of a revived attempt to get into commerce.
Brand safety and data mishaps also continue to be concerns for Facebook advertisers. Oscar Garza, EVP of global media activation at Essence, said he wanted Facebook to address issues like how misinformation spreads between news feed and groups. "How is there a better relationship between publishers and Facebook so that we can get the right information in the news feed?" he said."There's deeper questions about tribalism that need to be solved."ad formats geared at direct-response marketers
. Several sources said they expected Facebook to talk about how it's expanding Stories to Facebook and Messenger. One area that marketers don't expect to hear about: Facebook's move into long-form video with its IGTV and Watch features. While F8 takes place, Facebook ad execs are meeting with advertisers during New York's Digital Content NewFronts event to talk about itsIGTV is Instagram's year-old, big bet on long-form video. Instagram doesn't sell ad placements within IGTV but publishers and creators can sell branded content that is distributed through IGTV.
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