A government investigation details the ‘vast amounts’ of information the coffee company collected.
A Canadian government investigation into Tim Hortons found the coffee chain’s app continually tracked users, collecting location data “even when their app was not open.” In apublished Wednesday, the Office of the Privacy Commissioner of Canada claimed the app would use that location information to “infer where users lived” and worked, and flag if they went to a competing coffee shop. Officials say this practice violated Canadian privacy laws.
“Tim Hortons clearly crossed the line by amassing a huge amount of highly sensitive information about its customers. Following people’s movements every few minutes of every day was clearly an inappropriate form of surveillance,” Canadian Privacy Commissioner Daniel Therrien said. Tim Hortons employed Radar, a third-party service provider based in the United States, to track and collect location information. Initially, theclaims the company planned to use this data for targeted advertising, but then ultimately decided not to pursue that strategy. Tim Hortons says it used the data to track trends, such as how user activity changed during the pandemic. It stopped such data collection after federal and provincial privacy authorities launched their inquiry in 2020.
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