Last year marked a return to normal for the theme park industry around the world with operators reporting revenues at par or above pre-pandemic levels.
FILE - In this Jan. 22, 2015 file photo, visitors walk toward the Sleeping Beauty's Castle in the background at Disneyland Resprt in Anaheim, Calif. Last year, 2022, marked a return to normal for the theme park industry around the world with operators reporting revenues, and sometimes attendance, at par or above pre-pandemic levels, according to a new report.
Many operators focused on improving visitor experiences through adapting app-based technologies and that paid off with revenues in 2022 that surpassed 2019 levels, even if attendance had not bounced back in the same way, according to the report released Wednesday by the Themed Entertainment Association and AECOM, the design and engineering firm.
The theme parks also found ways to add days for lucrative special events that attracted local visitors such as Halloween celebrations at Universal, Six Flags and Cedar Fair parks. In Orlando, Florida, the theme park capital of the U.S., attendance was driven by domestic visitors rather than international travelers, a segment that was hurt by travel restrictions during the height of the pandemic response. The new Super Nintendo World buoyed attendance for Universal Studios Japan, the report said.
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