For far too long, women's soccer has been relegated to the sidelines of mainstream recognition, but their inclusion in this video game franchise, which reaches millions of households globally, suggests the tide is turning.
indicates that exposure to video games significantly influences the interest in sports among younger audiences. This surge in viewership and interest could very well attract more investment, sponsorships, and media attention among younger audiences as well.
While this development is cause for celebration, however, it is crucial to remember that there is still much work to be done. The inclusion of the Women's World Cup in FIFA 23 is just one step toward achieving gender parity in soccer. It serves as a rallying cry for continued progress and calls upon sports organizations, media outlets, and fans to actively support and promote women's soccer throughout the year, not just during the tournament.
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