Looks like the rental car industry is shifting gears.
, which tanked customer satisfaction rankings across the industry. Travel has been optimized, digitized, and disrupted in literally every other capacity, but somehow, rental cars never escaped the dark ages.
Case in point: The No. 1 hinge point of a smooth operation is a constant flow of vehicles returning to headquarters, where they are cleaned and sanitized in preparation for the next customer. So, if a customer is late, and one car is removed from the total supply, the stock is reduced by one. This is relevant because companies like Hertz and Enterprise don’t earmarkcars for drivers.
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