ATLANTA—The professional football world was reportedly rocked Monday when the Super Company issued a press release announcing that it would not renew its sponsorship contract with the NFL’s championship bowl game. “Following some underperformance in terms of our financial goals over the past several years, our company…
ATLANTA—The professional football world was reportedly rocked Monday when the Super Company issued a press release announcing that it would not renew its sponsorship contract with the NFL’s championship bowl game.
“Following some underperformance in terms of our financial goals over the past several years, our company needed to take a hard look at our expenditures, and we’ve made the difficult decision to end our sponsorship of what will no longer be called the Super Bowl,” said Edward Super III, chairman and CEO of the Atlanta-based Super Company, which was first established in the 1931 as a paper goods firm before growing into a multinational manufacturing conglomerate, but is perhaps best known, since...
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