The Story Behind Justin Bieber's Drew House Designer Gianpiero: 'Let Us Spread Happiness'

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The Story Behind Justin Bieber's Drew House Designer Gianpiero: 'Let Us Spread Happiness'
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The story behind justinbieber's DrewHouse designer Gianpiero

shortly after Drew House’s launch, co-founder Good said that an artist like Bieber having his own line is “another part of just being included on the journey of it all” for fans.

The designer has made that significantly more accessible for Beliebers. While walking around Los Angeles recently, he was stopped by a fan and asked to sign several pieces of Drew House clothing. “When I was young and studying art, I always thought that the only way to be remembered forever was to leave visible signs on our planet,” he says. “Nothing in this world is more indelible than art. I always thought that through art we can send very beautiful messages using only images. Perhaps my greatest work is that people seeing my story believe even more in their dreams.”

Gianpiero actualizing his dream meant sacrificing “a normal life made up of feelings, relationships and schedules” and going against what the norm was around him in Naples. “People’s mentality is different [here],” he explains. “People don’t understand how expensive the price to pay to realize [my dream] is. It is never easy to go away from our family and friends to pursue our ambitions.”

He told Bieber this over lunch at Il Pastaio in Beverly Hills last weekend , their first-ever in-person meeting, and the two had more in common than their mustaches. Perhaps no one understands Gianpiero’s unconventional sacrifices better than Bieber, who also came from a small-town with little reference for the global reach he was about to harness.

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