Leading the pack was Kate Moss in a pair of denim illusion, printed leather jeans at Bottega Veneta, heralding the return of casual comfort.
that “denim has truly cemented itself as a luxury wardrobe staple in recent seasons.” For the retailer, denim has become a cornerstone of the online business, and customers are already ogling this season’s maxi skirt trend. “We have invested in nine styles from both the runway and true denim brands, working hard to scout out the perfect fit, length, and wash for quality over quantity.”At Browns Fashion, the customer’s interest is firmly focused on the wardrobe classic.
Jeannie Lee, head of womenswear buying at Selfridges, echoes this sentiment, reporting a 37 per cent year-on-year increase in denim trading, thanks, in part, to luxury brands investing in the blue business.
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