EXCLUSIVE: Sean Menard (299 Queen Street West) has been set to direct the docuseries The Sneaker Boom, on basketball shoe marketing of the ’90s, for RTG Features, the sister studio to basketb…
leaves off. And while it should be noted that none of the same behind-the-scenes creatives from that Ben Affleck-directed film are aboard this project, it does prominently feature Sonny Vaccaro, the former sports marketing executive who proved integral in bringing Michael Jordan to Nike for the launch of the Air Jordan line.
“Teaming up with Sean again was a no-brainer,” added RTG Features’ Phillips. “By flipping the script from the players to the marketers and advertisers behind them, we’re able to tell a fascinating sports business story about basketball and sneaker culture that’s never been told before.”, which goes on tour across Canada this fall for 13 one-night-only events, coming to streaming in the country on the platform Crave at the end of the year.
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