As Elon Musk’s crusade against Twitter escalated from a war of words to a full-on takeover, he was egged on behind the scenes by a mix of voices—from fellow billionaires to internet trolls—with their own beefs with the social-media platform
To a public-relations consultant who urged him to keep a lower profile on the platform, Mr. Musk in 2018 wrote in an email subsequently made public in litigation, “Will tweet as I wish and suffer the consequences…so it goes.”It wasn’t long after, friends and associates say, that Mr. Musk’s agita with the platform began to grow. He was tweeting an average of nine times a day in 2020 when former Twitter executives say they became aware of his budding friendship with then-CEO Mr. Dorsey.
The two men’s shared interests, the former executives said, included exploring whether Twitter could be run more effectively as a private company, as it had been for its first seven years, after Mr. Dorsey launched it with several co-founders. Messrs. Dorsey and Musk were focused primarily on Twitter’s role as a potential public good, rather than a business focused on short-term profits., many of whom he put in their roles.
Despite their disagreement over how to handle Mr. Trump’s account, the friendship between Messrs. Musk and Dorsey persisted. They stayed in contact over the past year as Mr. Dorsey, who typically keeps a long beard and a nose ring, started spending much of his time in French Polynesia, Hawaii and Costa Rica, where he pursued a meditation practice, according to people close to him.
This January, as Twitter’s stock languished near two-year lows, Mr. Musk began buying up shares, according to filings. Though his stake would remain a secret for more than two months, his interest in the platform was palpable to some around him.
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