Just outside Marrakech, a plot of land holds the power to transform skincare.
Step into the Ourika Gardens, at the foot of the Atlas Mountains, and life turns to the fantastic: The peppery aroma of wild lemon trees is intoxicating, dense rows of marigolds bloom feverishly orange, and hidden frogs croak in a staccato symphony.
After a customary welcome glass of mint tea, I walk through the landscaped rows to learn about some of the plants featured in the brand’s new Pure Shots skincare line. The soft pink petals of the marsh-mallow plant, traditionally used to heal wounds, help protect against UV rays and environmental aggressors in the brightening serum, and Barbary fig helps firm skin in the brand’s contouring formula.
The world clearly needs more of this stuff, so I plant my own baby cactus with the help of the women who harvest the garden’s bounty each day. As members of a co-op, they’re guaranteed fair wages for their labor, and their children play nearby as they work.On my way out, a gardener encourages me to pick a few of the lemons I smelled when I first arrived. “They’re unlike anything you’ve ever tasted,” he says. “But make sure to use them for their true purpose: topping off a gin and tonic.
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