They're cute, there's no need to peel or wash 'em, and they're extraordinarily popular; 70% of all carrots sold today are the baby kind. But they are technically not 'baby carrots.'
You gotta love baby carrots. Don't have to wash 'em, don't have to peel 'em, don't have to cut 'em. But here's the big secret about baby carrots: They're actuallyof carrots."Cut into two-inch pieces and peeled, and put in a bag," explained Jeff Huckaby, the CEO of Grimmway Farms, the biggest carrot grower on Earth. One regular carrot might be cut into two, three, even four baby carrots.
Throwing away tons of your crop was one problem. Another was the time it took to cut and peel carrots for cooking, at least according to Yurosek's then-wife, Terry."She told me, 'Why can't you do something ... so I don't spend three hours in a kitchen, making it?'" The Yuroseks repurposed a bean-cutting machine to chop the carrots into two-inch pieces ready for cooking. But focus groups revealed a surprise: Customers weren't interested inSo, a plant was retrofitted to start processing baby carrots. Bunny-Luv was their brand . And once baby carrots hit store shelves in the early 1990s, carrot consumption in the U.S.Today, 70% of all the carrots we buy are the baby kind.Pogue asked Yurosek,"Everywhere you go, you see baby carrots.
"It's nice to still walk in a store and see 'em there," he replied."Tell my wife, 'That was me! Man, we did that!'"
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