Presented by Live Nation. The hottest genre on the charts is the hottest genre on the road. Fuerza Regida’s frontman JOP and Live Nation’s Hans Schafer and Jorge Garcia on how to book, market and s…
The hottest genre on the charts is the hottest genre on the road. Fuerza Regida’s frontman JOP and Live Nation’s Hans Schafer and Jorge Garcia on how to book, market and sell out Mexican music shows.A lot of struggle. We started from the bottom. We started — I would do my own flyer parties. I’d hire the best groups in the city, then I would close. We would close. I’d hire my own band to close, we started like that, then we had our first hit. We started going into clubs.
Nothing the same, you know, the people get extra drunk. That’s where “Otra Peda” came from, you know, at the club it’s a little more crazy, but, um, then we just jumped into the next step. And thank God, it went well for us. Little by little, we are completing our goals and we’re filling stadiums and arenas, thank God!Well, Jorge, Hans, Jesús Ortiz Paz, frontman of Fuerza Regida, thank you so much for being here with us. I’m so excited.
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