The restaurant behind David Brooks’s viral $78 Newark Airport meal is serving the same burger dish for just $17.78

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The restaurant behind David Brooks’s viral $78 Newark Airport meal is serving the same burger dish for just $17.78
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The New Jersey restaurant operator is now offering the 'D Brooks Special' at its Trenton location

If you want to dine David Brooks-style, a New Jersey restaurant is letting you do so — for a far cheaper price.

In a now-viral post on X the New York Times columnist carped about spending $78 to eat at Newark Liberty International Airport in New Jersey. The meal included burger, fries and what appeared to be a sizable pour of whiskey. Now, Maurice Hallett, proprietor of the airport eatery, Smokehouse BBQ, is offering the same combo for the low cost of $17.78 — yes, with a double shot of booze — at his Trenton, N.J., 1911 Smoke House Bar-B-Que restaurant. He’s dubbing it the “D Brooks Special.”

Hallett told the NJ.com news site that he can’t feature the deal at the airport itself because the rents are too high there. But burgers still run only $17 to $18 at the airport, so Hallett said he suspects it was the alcohol portion of Brooks’s tab that made it so expensive.See also: 4 tips to save money on airport food so you don’t pull a David Brooks

Hallett and his team have clearly been enjoying their 15 minutes of fame. On its Facebook page, the restaurant even said, “thanks Dave Brooks for the free publicity,” though it requested that the columnist use the dining spot’s hashtag in any future references.

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