The RealReal was a perfect platform, for a certain type of consumer, for a very long time. As one of those devoted consumers, EmiliaPetrarca was able to more clearly see its cracks when they began to appear
as, effectively, a place where Silicon Valley bosses could safely and easily swap their Chanel. But when I joined in 2015, it cheerfully took everything I brought it, too. It felt a little too good to be true.
Drops happened twice daily, at 10 a.m. and 7 p.m., and I was loath to miss either because competition was so fierce. Colin Stokes, a cartoons editor atdescribes his devotion to the RealReal as borderline “religious” and says scrolling through it can feel a little like “pulling the lever on a slot machine” where you can find a pair of pony-hair Armani pants that you never knew existed, the Calypso sandals you loved in high school, or The Row for the price of J.Crew.
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