There's a reason velvet seems so appealing right now... ✨
, tells Metro.co.uk: ‘This idea of being unified and embracing the festive season is really important, especially this year.‘We’ve felt the feeling of being in the festive period much earlier than usual. There’s a lot of fear around another lockdown and we’re making the most of every day – people are really living in the now.’
‘People want to uplift and empower themselves to be joyful when things are so grim,’ she says. ‘It’s interesting that people choose to celebrate with their body in that way, almost like they are becoming a decoration themselves.’People pushing the fashion envelope a bit further this festive season – by wearing sequins in the daytime, for example – is something Professor Mair has also observed.
Velvet – another popular fabric this time of year – is connected to sumptuousness and comfort. It begs to be stroked. The pandemic taught us we no longer need to leave the house in novelty jumpers or sparkly dresses to connect with others, lift someone’s mood or make a connection rooted in fashion choices. We can Facetime a friend, post a pic on social media or engage with brands and like-minded folk online and get the same thrill we do IRL.Can festive dressing ever be sustainable?
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