The Gunners are all pulling in the same direction, from the boardroom to the terraces, and want to prove they belong on Europe's big stage
There has been a revolving door to the boardroom, too. CEO Ivan Gazidis quit for AC Milan; one of his headline hires, dealmaker Raul Sanllehi, was ousted; and chairman Sir Chips Keswick retired. Stan Kroenke completed a full buyout while his son and co-chair Josh has increasingly become the face of the ownership.
And then there is the fanbase, or more specifically the 60,000 or so who pack out Emirates Stadium. Years of decline and then Covid-19 caused an exodus and in its place an influx of younger, louder, prouder supporters. Less jaded than their predecessors, their poster boys are homegrown stars like Saka and Emile Smith Rowe.last season’s unexpected Premier League title challenge
, but that run only galvanised it. Home games are certain sell-outs, season tickets subject to a years-long waiting list. “The atmosphere in the stadium is as good as I can remember, even better than the Wenger glory years at Highbury,” says Allen. Arteta deserves plenty of the credit for Arsenal’s renaissance, but the club’s new hierarchy have also made smart business moves. Allowing Amazon’s cameras to film a docu-series in 2021-22 generated spades of good will, while they have cleverly leveraged the authenticity and youth of the team in their marketing and retail operations.
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