It had appeared for some time it would be Apple that would take the popular Sunday Ticket package from the NFL. But with YouTube and Google reportedly nearing a deal, how did negotiations break down? KaplanSportsBiz has more:
The NFL appears ready to snare another mega-media deal this week with the league close to selling Sunday Ticket rights to Google’s YouTube and YouTube TV, moving the out-of-market games package into the streaming universe.But it had appeared for some time it would be Apple that would take the popular Sunday Ticket fully into the digital universe .
Seahawks receiver DK Metcalf at an event for NFL Sunday Ticket in 2020. This will be the final season for the package on DirecTV, which has carried it since 1994. Imagine a virtual reality device offering fans a Sunday Ticket experience where it is as if they are viewing from the 50-yard line seats, said Tom Richardson, senior vice president of Mercury Intermedia and an adjunct professor at Columbia University’s sports management program. Such a platform might seem a long way off, but Richardson said it could be coming in the next 24 months.“It’s a well-known fact that Apple is on the verge of going big in AR and VR,” Richardson said.
It could not be determined where the pending Google deal will come down on this issue, but given it was such a blockade between the NFL and Apple, it is hard to see the league giving ground. Google has its own AR and VR efforts.Patrick Crakes, a former Fox Sports executive, said Apple and the NFL never got on the same page. “So kept learning things, right, like, ‘Well, we want to do a five-year term.’ ‘No, you have to do a 10-year term.’ ‘We want worldwide rights.’ ‘No, you can’t have those.
The NFL was seeking well more than the average annual $1.5 billion payment received from DirecTV, a figure many experts blanched at because the satellite carrier lost money on the lower figure. But a report Wednesday in SportsBusiness Journal has the NFL getting $2.5 billion .
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