Niche streaming platform players have and will continue to arrive on the scene—to survive, they will have to think big or the larger platforms could destroy them.
The next wave of streaming platforms will have it all in one. They will aim to be much more flexible for all content and a sense of community engagement. I do think having an influencer tied to your brand creates more of a genuine ad or promotion approach to the product or service as opposed to traditional billboards, radio, publications and commercials.
Many people use the internet to help them determine what to purchase or not to purchase. Due to the searchability of platforms when one searches for a product or service, they will click what shows up in the first couple of results. This will most likely be an influencer over the actual corporation that created the product. What the user doesn’t understand is that corporations know that in order to increase the chance of someone purchasing a product or service, social influencers are key.
Except for car companies, as I noticed they don’t tell us how to fix their own cars. But what if a car manufacturer told us how to fix their own cars? Many 35- to 49-year-olds want to become influencers and think it’s simple. But I do not realize how hard it really is. We’ve seen a lot of people try or at least talk about trying and dropping off.
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