The New Trend: Traveling With Instagram Influencers

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The New Trend: Traveling With Instagram Influencers
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I’m a travel and lifestyle authority and a content strategist who works with brands to create powerful storytelling. In this column, 'Transformative Travel,' I look at how travel can change women's lives. I profile the doers and the disrupters and cover the trends and the destinations that appeal to women today. I have been writing about travel since the early days of my career, when I started off as a honeymoon editor, even though — ironically — I was single at the time. Since then, I have written for a number of publications, including Food & Wine, Wallpaper and The New York Times. I have been the editor-in-chief of Yahoo Travel, which was named the top online travel magazine under my leadership. Before that, I was deputy editor of Travel & Leisure. Throughout my career, I have appeared regularly on television, including Good Morning America and NBC Today. Journalism is part of my heritage: My great great grandfather was a Civil War correspondent for the Chicago Tribune. Follow me on Twitter (@laurabegley) and Instagram (@laurabegleybloom).

... [+]In December 2021, Ramos led the largest influencer-hosted group to Antarctica with 60 followers—impressive considering how difficult and expensive it is to travel there. “I was one of the first millennial solo travel influencers that got a collaboration with Antarctica companies after first being told that my demographic was not their target audience and that they didn’t think millennials would book Antarctic expeditions,” explains Ramos.

One thing that sets Ramos apart in her world of travel influencing is her style. She loves to don fanciful gowns as a way to remain true to her femininity while chasing adventure. Even when hiking in Iceland or sailing to Antarctica, she says that wearing long, flowy dresses makes her feel “empowered to not care what others think and to wear what I actually want to wear—plus it makes for unique photos that stand out among all the others.

Another part of the appeal of traveling with an influencer: It ensures that you’ll be in a group of people similar to you. “Because when you think about it, if you’re all following the same person, you must like what that person does, right?” says Ramos. “For example, without fail, on all of my group trips, I have ambitious, hard working women, who love a glass of wine as much as they love going on a hike and shopping for local clothing to wear in photos.

In addition to creating content and hosting group trips, Ramos has created a sustainable swimwear line , launched an e-commerce shop, published her first book,

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