This year’s Sweets and Snacks Expo revealed some upcoming snack trends, like s’mores popcorn, Jell-O gummies, and more Flamin’ Hot stuff
The annual Sweets and Snacks Expo rolled into Chicago last week, filling the usually sober McCormick Place convention center with giant posters, plush mascots, branded race cars, and smiling salespeople distributing bite-sized samples in pleated paper cups.
S’mores were overwhelmingly the most popular “new” flavor, overpowering even birthday cake and churros. “I think everyone wants a taste of summer,” says NCA spokeswoman Lauren O’Toole Boland. Everything that could be s’morified was, from candy bars and chocolate bunnies to popcorn and Rice Krispies treats to the venerable Keebler Fudge Stripes cookies, which now come with a bonus tub of marshmallow fluff for dipping.
Recognizable brands are getting spun off into different contexts: Oreos and Twix in popcorn form? Sure!
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