What is a college basketball general manager? Duke hired one last year. Now, other schools are following suit in a rapidly changing landscape. 'Everyone was like, what, really? We need to have a whole person dedicated to this?'
had two overwhelming obsessions: “The Bachelor,” and… couponing. “I don’t know if this is bad, but he has like 20 different email addresses that he’ll use for 15 percent off on different companies,” Baker says, laughing. “He’s a master saver.”)
The second piece of Baker’s NIL value comes from working more directly with Duke’s players. Per NCAA rules, she cannot consummate deals — certified agents can assist with that, if players choose to have them — but she can provide guidance: say, which companies would be a good fit for a certain player, or specific contractual details that might take advantage of a player. Much of that knowledge comes from her time with Pendulum.
Hall’s background, like Baker’s, is diverse; she worked alongside a trio of Nike’s most-famous marketers — including Nico Harrison, current Dallas Mavericks GM and former vice president of North American basketball operations — for almost two decades, after a previous life as a career counselor. Those different roles taught Hall a variable skillset, which she now uses to navigate DePaul’s specific advantages and challenges.
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